• Monitors in Metro
• Monitors in the speed tram
• Monitors in Airport
• Wi-Fi at Airports
• Monitors in INTERCITY

*additionally, LED screens in Kharkiv and static carriers in the cars of the Kharkiv metro

01.01.2020

Launch of the project. 5-15% increase in client registrations in the first month of activity, + 15% to the average trend of daily registrations during the first month of the advertising campaign.

Stable monthly growth of the client base of new clients by 10-15%. The trend of returning customers who have not made a single purchase for 6 months or more. Visibility in the media, desire of partners to get involved in joint actions.

Audience "Seekers of Discounts" for leisure activities - 1 million in Kiev, 1200000 - in 4 largest cities of Ukraine (Lviv, Odessa, Kharkov, Dnipro). Return of interest to the market "Pokupon".

Steady growing trend of registrations during three months. Stable number of new registrations. Resumption of activity after weakening of quarantine measures. The beginning of the use of new media and formats.

• Monitors on Intercity trains
• Monitors in the Kyiv metro
• Video racks, monitors and FIDS screens in Boryspil IA
• Wi-Fi Boryspil

01.01.2020

Launch of the project. An increase in client registrations by 5-15% in the first month of activity, +57% to the average trend of daily registrations during the first month of the advertising campaign.

Growth by over 60% customer base. Increased travel frequency by 25%. Customer reviews on social networks, improving attitude towards car sharing and understanding the benefits of the service.

Restarting the project after stabilizing the epidemiological situation. Stabilization of the rate of new registrations, high-quality additions to campaigns in social networks and digital.

The audience of the competitive market - 572 thousand users of taxi services in Kyiv. The need to of formation and understand the car sharing market in Ukraine.

Steady growing trend of registrations during three months. Stable number of new registrations. Resumption of activity after weakening of quarantine measures. The beginning of the use of new media and formats.

• Monitors on Intercity trains
• Monitors in the Kyiv metro
• Video stands, monitors and FIDS screens in Boryspil IA
• Wi-Fi Boryspil

*additionally, LED screen in Kharkiv

07.2019

Launch of the project. Increase in client registrations by 27-32% per week, during the first 4 weeks of the campaign.

Over the next 4 weeks, there is a stable growing trend of new registrations at the level of 30%.

Increased brand awareness. Increase customer base and driver based. Negotiations on the extension of cooperation in a similar format. Planning a new communication after quarantine.

Market audience - 731.3 thousand users of taxi services in three cities. The need to search drivers and increase the customer base. Increased Bolt brand awareness (relaunch and use of an international brand instead of Taxify).

Launch of the project. Increase in client registrations by 27-32% per week, during the first 4 weeks of the campaign.